Practical advice on growing your law firm, from Travelers and other expert suppliers to law firms. Watch this new site grow.

Key legal market trends. How to position and promote your law firm, practical partnership issues to take into account

How to approach winning new clients, making the most of existing relationships, encouraging referrals and generating new leads

How to approach creating a law firm website that works, from agreeing your objectives to making sure you get the results you want

Why lawyers need to know about social media, how to make the most of the opportunities and how to avoid potential pitfalls

PR

How to use PR to build your firm’s reputation: working with the media and getting involved with the communities that matter to you 

How traditional and online advertising can work for your law firm, and how to create cost-effective advertising that delivers results

This is a new section and only covers GDPR at the moment. More articles will follow.

This is a new section and only covers ‘Choosing your law firm’s business structure’ at the moment. More articles will follow.

How to approach creating a law firm website that works, from agreeing your objectives to making sure you get the results you want

The key elements that make for an effective law firm website. How the right content and design encourages clients to contact you
Key elements in a law firm website brief and how to prepare the brief. Background information, key objectives, project constraints, timescales and budget
Key factors in supplier selection. Assessing experience, expertise and the ability to run a project that delivers the outcomes you want. Avoiding supplier tie-in.
SEO basics for law firms. The importance of content, site architecture, technology and links. Taking a realistic approach to SEO
The five biggest mistakes that seriously harm law firm websites – and the other most common content, design, technical and management weaknesses

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