This section covers succession, specialisation, mergers, selling a law firm, becoming a partner, and business structure
How to plan and execute the process of starting up a new legal practice that is compliant and financially healthy
How to set up your firm’s systems to provide the information that enables you to improve profitability and cashflow
How to avoid professional negligence claims, with examples of common problems and suggested solutions. Plus FAQs on PII
This section only covers SRA Accounts Rules and GDPR at the moment. Compliance for start-ups is covered in the Starting up...
How to protect your law firm from cyber attacks. What steps to take if your systems are hacked
How to recruit and retain a team that is both happy and highly effective, dealing with the HR issues along the way
In marketing, like anything, you need to get the basics right. Otherwise the time and money you invest in marketing will be wasted
How to win new clients, make the most of existing relationships, encourage referrals and generate new leads
How to approach creating a law firm website that works, from agreeing your objectives to making sure you get the results you want
Why lawyers need to know about social media, how to make the most of the opportunities and how to avoid potential pitfalls
How to use PR to build your firm’s reputation; and how to create cost-effective advertising – traditional and online – that delivers results
Ben is the Managing Director at Marketing Lawyers, a full-service marketing and consulting agency working with law firms in the UK and internationally.
He has worked for both national corporate and high street law firms as well as a barristers’ chambers. Ben was previously one of the youngest directors of a law firm in the UK, sitting on the senior management team for a national law firm with 20 offices.
His experience includes transforming a legal website from bringing in £250k pa in fees to over £2m pa and he has advised legal clients in the UK, USA, Canada, Europe, Africa, Middle East, India, and the Far East.
Website: www.marketinglawyers.co.uk
LinkedIn: Ben Trott