Practical advice on growing your law firm, from Travelers and other expert suppliers to law firms. Watch this new site grow.

In marketing, like anything, you need to get the basics right. Otherwise the time and money you invest in marketing will be wasted

How to win new clients, make the most of existing relationships, encourage referrals and generate new leads

How to approach creating a law firm website that works, from agreeing your objectives to making sure you get the results you want

Why lawyers need to know about social media, how to make the most of the opportunities and how to avoid potential pitfalls

How to use PR to build your firm’s reputation; and how to create cost-effective advertising – traditional and online – that delivers results

How to protect your law firm from cyber attacks. What steps to take if your systems are hacked

How to set up your firm’s systems to provide the information that enables you to improve profitability and cashflow

This is a new section and only covers SRA Accounts Rules and GDPR at the moment. More articles will follow

This section covers succession, specialisation, mergers, selling a law firm, recruitment and talent retention, becoming a partner, and business structure

In marketing, like anything, you need to get the basics right. Otherwise the time and money you invest in marketing will be wasted

How to identify your best clients and then position and promote your law firm accordingly. Practical partnership issues. Marketing tactics
Why law firms need brands that are more than individual lawyers' reputations, and how to define and use your firm's brand identity
Understanding who your best clients are, identifying the most promising market segments and planning how to reach your target market
What lawyers' clients really want: the key ingredients for customer service, from patient listening to transparent pricing
How to approach pricing as a lawyer. Understanding what clients value, then communicating the value you offer in a compelling way

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