In marketing, like anything, you need to get the basics right. Otherwise the time and money you invest in marketing will be wasted
How to approach winning new clients, making the most of existing relationships, encouraging referrals and generating new leads
How to approach creating a law firm website that works, from agreeing your objectives to making sure you get the results you want
Why lawyers need to know about social media, how to make the most of the opportunities and how to avoid potential pitfalls
How to use PR to build your firm’s reputation; and how to create cost-effective advertising – traditional and online – that delivers results
How to protect your law firm from cyber attacks. What steps to take if your systems are hacked
How to set up your firm’s systems to provide the information that enables you to improve profitability and cashflow.
This is a new section and only covers GDPR at the moment. More articles will follow.
So far this section covers six key topics: succession, specialisation, mergers, selling a law firm, recruitment and talent retention, and business structure.
Rich joined Conscious Solutions in 2012 and has worked with hundreds of law firms on their digital marketing strategies including website design, email marketing, lead conversion, social media, SEO, PPC & CRM.
He recently completed Google's Squared Online Advanced Digital Marketing course.
An enthusiastic presenter on social media and digital marketing, Rich presents in a way people can understand and from which they can learn practical, applicable knowledge. He is an engaging, challenging and occasionally cheeky presenter at legal marketing events and in-house seminars all over the country.
Conscious is the UK's largest provider of websites and e-marketing services to law firms, working with over 220 law firms – from small firms to Top 100 firms.
The company provides technology, content and services, including search engine optimisation and email newsletters. Client websites are updated with legal news almost daily.