Practical advice on growing your law firm, from Travelers and other expert suppliers to law firms. Watch this new site grow.

In marketing, like anything, you need to get the basics right. Otherwise the time and money you invest in marketing will be wasted

How to approach winning new clients, making the most of existing relationships, encouraging referrals and generating new leads

How to approach creating a law firm website that works, from agreeing your objectives to making sure you get the results you want

Why lawyers need to know about social media, how to make the most of the opportunities and how to avoid potential pitfalls

How to use PR to build your firm’s reputation; and how to create cost-effective advertising – traditional and online – that delivers results

How to protect your law firm from cyber attacks. What steps to take if your systems are hacked

How to set up your firm’s systems to provide the information that enables you to improve profitability and cashflow.

This is a new section and only covers GDPR at the moment. More articles will follow.

So far this section covers six key topics: succession, specialisation, mergers, selling a law firm, recruitment and talent retention, and business structure.

How to approach creating a law firm website that works, from agreeing your objectives to making sure you get the results you want

Working out who your website is aimed at, what these users find useful, how to generate web traffic and then instructions
The key elements that make for an effective law firm website. How the right content and design encourages clients to contact you
Key elements in a law firm website brief and how to prepare the brief. Background information, key objectives, project constraints, timescales and budget
Key factors in supplier selection. Assessing experience, expertise and the ability to run a project that delivers the outcomes you want. Avoiding supplier tie-in.
SEO basics for law firms. The importance of content, site architecture, technology and links. Taking a realistic approach to SEO
The five biggest mistakes that seriously harm law firm websites – and the other most common content, design, technical and management weaknesses

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