In marketing, like anything, you need to get the basics right. Otherwise the time and money you invest in marketing will be wasted
How to win new clients, make the most of existing relationships, encourage referrals and generate new leads
How to approach creating a law firm website that works, from agreeing your objectives to making sure you get the results you want
Why lawyers need to know about social media, how to make the most of the opportunities and how to avoid potential pitfalls
How to use PR to build your firm’s reputation; and how to create cost-effective advertising – traditional and online – that delivers results
How to protect your law firm from cyber attacks. What steps to take if your systems are hacked
How to set up your firm’s systems to provide the information that enables you to improve profitability and cashflow
This is a new section and only covers SRA Accounts Rules and GDPR at the moment. More articles will follow
This section covers succession, specialisation, mergers, selling a law firm, recruitment and talent retention, becoming a partner, and business structure
As Operations Director at Moore Legal Technology, Gavin is responsible for ensuring that all law firm clients succeed as a result of the efforts made with their online business generation strategies. After qualifying as a solicitor with leading Scottish commercial law firm Maclay Murray & Spens LLP, he joined Moore Legal Technology in 2010 and since then has loved working with their growing team defining and implementing their development methodology. See Gavin’s biography.
Moore Legal Technology
Moore Legal Technology specialises in helping its law firm clients use the internet more effectively to grow their business. Through the delivery of a comprehensive range of digital, marketing, sales, branding and strategic services, Moore Legal Technology can help you:
- Increase your turnover
- Enhance your brand
- Improve your efficiency
- Future proof your firm
Moore Legal Technology works with law firms of all shapes and sizes across myriad areas of practice and sectors. Their understanding of the business of law allied with their knowledge, based on experience, of what it required to succeed online means that they are uniquely placed to make sure that your law firm’s online presence epitomises the quality and professionalism your firm displays offline.
What makes Moore Legal Technology unique is that most of its team members have legal sector backgrounds - qualified lawyers, legal marketers and law graduates. Their primary focus is always on delivering a significant return on investment for their clients, with an approach built around this ethos, and informed by their experience of what is required to succeed online.