Practical advice on growing your law firm, from Travelers and other expert suppliers to law firms. Watch this new site grow.

In marketing, like anything, you need to get the basics right. Otherwise the time and money you invest in marketing will be wasted

How to win new clients, make the most of existing relationships, encourage referrals and generate new leads

How to approach creating a law firm website that works, from agreeing your objectives to making sure you get the results you want

Why lawyers need to know about social media, how to make the most of the opportunities and how to avoid potential pitfalls

How to use PR to build your firm’s reputation; and how to create cost-effective advertising – traditional and online – that delivers results

How to protect your law firm from cyber attacks. What steps to take if your systems are hacked

How to set up your firm’s systems to provide the information that enables you to improve profitability and cashflow

This is a new section and only covers SRA Accounts Rules and GDPR at the moment. More articles will follow

This section covers succession, specialisation, mergers, selling a law firm, recruitment and talent retention, becoming a partner, and business structure

PR and advertising

Wayne Smart, head of marketing (Europe) at Travelers, introduces the PR and advertising section

For a law firm, reputation is everything. This may explain why so many firms use PR consultants and PR agencies. In this section, Kerry Jack has summarised all of the key 'how-to' points for you in one concise article, PR for law firms.

Meanwhile the digital world has changed everything. For example, firms can now create a set of fixed-price 'products' in a particular area of the law and can then use online advertising to bring in large volumes of new clients for those products — from all over the country. Traditional advertising in the press and media is by no means dead either.

In her article Advertising for law firms, Adrienne Halladay highlights the opportunities and the pitfalls of both online and traditional advertising, and how to approach each one.

Then in Pay-per-click (PPC) advertising for law firms, Jonathan Coyle shares his learnings from years of online marketing campaigns. Pay-per-click is often made to sound like something that cannot go wrong ("you only pay when someone clicks on your ad"), but of course it takes skill and experience to attract the people who are going to actually become clients.

OUR EXPERTS

Gus Sellitto
Managing director
Byfield Consultancy
Kerry Jack
CEO
Black Letter Comms
Chris Harris
Managing director
Solve Legal
Melissa Davis
Managing director
MD Communications

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