In marketing, like anything, you need to get the basics right. Otherwise the time and money you invest in marketing will be wasted
How to approach winning new clients, making the most of existing relationships, encouraging referrals and generating new leads
How to approach creating a law firm website that works, from agreeing your objectives to making sure you get the results you want
Why lawyers need to know about social media, how to make the most of the opportunities and how to avoid potential pitfalls
How to use PR to build your firm’s reputation; and how to create cost-effective advertising – traditional and online – that delivers results
How to protect your law firm from cyber attacks. What steps to take if your systems are hacked
How to set up your firm’s systems to provide the information that enables you to improve profitability and cashflow.
This is a new section and only covers GDPR at the moment. More articles will follow.
So far this section covers six key topics: succession, specialisation, mergers, selling a law firm, recruitment and talent retention, and business structure.
As founder and managing director, Melissa Davis leads the legal PR, social media and legal directories teams within MD Communications.
She has delivered brand and PR strategies for over 18 years in legal, political and commercial environments.
Melissa is incredibly well-connected across the legal sector and combines that network power with professional expertise and experience in PR strategy and execution.
As former Head of Media and PR at the Law Society, Melissa instilled a campaign-driven edge to the professional body and the solicitors' profession.
She is chair of the IBA business development working group and a regular speaker at conferences.