Key legal market trends. How to position and promote your law firm, practical partnership issues to take into account
How to approach winning new clients, making the most of existing relationships, encouraging referrals and generating new leads
How to approach creating a law firm website that works, from agreeing your objectives to making sure you get the results you want
Why lawyers need to know about social media, how to make the most of the opportunities and how to avoid potential pitfalls
How to use PR to build your firm’s reputation: working with the media and getting involved with the communities that matter to you
How traditional and online advertising can work for your law firm, and how to create cost-effective advertising that delivers results
As founder and managing director, Melissa Davis leads the legal PR, social media and legal directories teams within MD Communications.
She has delivered brand and PR strategies for over 18 years in legal, political and commercial environments.
Melissa is incredibly well-connected across the legal sector and combines that network power with professional expertise and experience in PR strategy and execution.
As former Head of Media and PR at the Law Society, Melissa instilled a campaign-driven edge to the professional body and the solicitors' profession.
She is chair of the IBA business development working group and a regular speaker at conferences.