In marketing, like anything, you need to get the basics right. Otherwise the time and money you invest in marketing will be wasted
How to approach winning new clients, making the most of existing relationships, encouraging referrals and generating new leads
How to approach creating a law firm website that works, from agreeing your objectives to making sure you get the results you want
Why lawyers need to know about social media, how to make the most of the opportunities and how to avoid potential pitfalls
How to use PR to build your firm’s reputation; and how to create cost-effective advertising – traditional and online – that delivers results
How to protect your law firm from cyber attacks. What steps to take if your systems are hacked
How to set up your firm’s systems to provide the information that enables you to improve profitability and cashflow.
This is a new section and only covers GDPR at the moment. More articles will follow.
So far this section covers six key topics: succession, specialisation, mergers, selling a law firm, recruitment and talent retention, and business structure.
Gus is co-founder of Byfield Consultancy and has 20 years' experience of working with law firms and other legal sector based businesses. Essentially, Gus helps his clients to enhance and protect their reputations through effective communications.
Byfield provides the full suite of PR services including in the specialist area of litigation PR. Byfield is also well known for producing thought leadership research on the latest issues affecting the legal sector. Recent topics include growth strategies for law firms and the key reputational issues affecting the sector.