Key legal market trends. How to position and promote your law firm, practical partnership issues to take into account
How to approach winning new clients, making the most of existing relationships, encouraging referrals and generating new leads
How to approach creating a law firm website that works, from agreeing your objectives to making sure you get the results you want
Why lawyers need to know about social media, how to make the most of the opportunities and how to avoid potential pitfalls
How to use PR to build your firm’s reputation: working with the media and getting involved with the communities that matter to you
How traditional and online advertising can work for your law firm, and how to create cost-effective advertising that delivers results
Gus is co-founder of Byfield Consultancy and has 20 years' experience of working with law firms and other legal sector based businesses. Essentially, Gus helps his clients to enhance and protect their reputations through effective communications.
Byfield provides the full suite of PR services including in the specialist area of litigation PR. Byfield is also well known for producing thought leadership research on the latest issues affecting the legal sector. Recent topics include growth strategies for law firms and the key reputational issues affecting the sector.