Practical advice on growing your law firm, from Travelers and other expert suppliers to law firms. Watch this new site grow.

In marketing, like anything, you need to get the basics right. Otherwise the time and money you invest in marketing will be wasted

How to approach winning new clients, making the most of existing relationships, encouraging referrals and generating new leads

How to approach creating a law firm website that works, from agreeing your objectives to making sure you get the results you want

Why lawyers need to know about social media, how to make the most of the opportunities and how to avoid potential pitfalls

How to use PR to build your firm’s reputation; and how to create cost-effective advertising – traditional and online – that delivers results

How to protect your law firm from cyber attacks. What steps to take if your systems are hacked

How to set up your firm’s systems to provide the information that enables you to improve profitability and cashflow.

This is a new section and only covers GDPR at the moment. More articles will follow.

So far this section covers six key topics: succession, specialisation, mergers, selling a law firm, recruitment and talent retention, and business structure.

Why lawyers need to know about social media, how to make the most of the opportunities and how to avoid potential pitfalls

People buy from people, so social media is a clear opportunity for firms. We explain the key rules for using social media effectively
What you need to know about using LinkedIn, from creating a profile that stands out to building your network of clients and referrers
How law firms can use Twitter to stay up to date, find new opportunities and attract new clients
Why Facebook matters for lawyers, how to keep your personal and professional lives separate, and how Facebook can drive new business
Why pictures matter for social media, and how you can create and use images to promote your law firm, by Becky Simms of agency Reflect Digital

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