In marketing, like anything, you need to get the basics right. Otherwise the time and money you invest in marketing will be wasted
How to approach winning new clients, making the most of existing relationships, encouraging referrals and generating new leads
How to approach creating a law firm website that works, from agreeing your objectives to making sure you get the results you want
Why lawyers need to know about social media, how to make the most of the opportunities and how to avoid potential pitfalls
How to use PR to build your firm’s reputation; and how to create cost-effective advertising – traditional and online – that delivers results
How to protect your law firm from cyber attacks. What steps to take if your systems are hacked
How to set up your firm’s systems to provide the information that enables you to improve profitability and cashflow.
This is a new section and only covers GDPR at the moment. More articles will follow.
So far this section covers six key topics: succession, specialisation, mergers, selling a law firm, recruitment and talent retention, and business structure.
Until March 2015, Rachel was a practising claimant personal injury solicitor of more than 15 years’ standing, having worked for law firms of all sizes in London and the surrounding regions. During this time, Rachel was asked to take on additional legal marketing and business development roles within many of the law firms in which she was employed, allowing her to see first-hand the enormous potential of social media for those within the legal services industry.
Since leaving practice, Rachel has worked with over 300 businesses, law firms and other professional service firms across the UK, delivering bespoke and effective marketing and business development services. She has also been asked to present to law firm owners, senior fee earners and executives at events hosted by the Employment Lawyers Association, Chartered Institute of Legal Executives and London Institute of Directors, among others, on the best way to grow a profitable business using social media.
Rachel has won a national award and two regional business awards in recognition of her expertise and commitment to helping others succeed.
She is currently working with a number of law firms, offering a full range of social, digital and traditional legal marketing services, including flexible and tailored social media account management that focuses on LinkedIn, Facebook and Twitter, alongside full business development support.
Find out more about Rachel by visiting her website and seeing what her clients have to say about her.