Making it easier to grow your law firm


This section covers succession, specialisation, mergers, selling a law firm, becoming a partner, and business structure

How to plan and execute the process of starting up a new legal practice that is compliant and financially healthy

How to set up your firm’s systems to provide the information that enables you to improve profitability and cashflow

How to avoid professional negligence claims, with examples of common problems and suggested solutions. Plus FAQs on PII

This section only covers SRA Accounts Rules and GDPR at the moment. Compliance for start-ups is covered in the Starting up...

How to protect your law firm from cyber attacks. What steps to take if your systems are hacked

How to recruit and retain a team that is both happy and highly effective, dealing with the HR issues along the way

In marketing, like anything, you need to get the basics right. Otherwise the time and money you invest in marketing will be wasted

How to win new clients, make the most of existing relationships, encourage referrals and generate new leads

How to approach creating a law firm website that works, from agreeing your objectives to making sure you get the results you want

Why lawyers need to know about social media, how to make the most of the opportunities and how to avoid potential pitfalls

How to use PR to build your firm’s reputation; and how to create cost-effective advertising – traditional and online – that delivers results

Pricing legal services using available technology

Law firm of tomorrow image


Webinar – Thursday, 18 November 2021

Video recording available to view: Recording


The first in our series of webinars will reveal key statistics and will be based on a Q&A format, with Law Firm Ambition partner Richard Burcher of Virtual Pricing Director® taking centre stage.

A panel will then take questions from the host and the attendees. Surveys and live polls will ensure that the speakers cover the aspects that the attendees deem most important.

For this session on pricing and technology, we envisage that the questions will be based on:

  • what clients of the future will want and expect
  • pricing bases - communicating with clients
  • automating
  • analysing
  • reporting

In particular, Richard will cover pricing methodologies to make your services more attractive to clients, and more profitable.

Main speaker, host and panel

Our first main speaker, Richard Burcher of Virtual Pricing Director®, is a former New Zealand practising lawyer and managing partner with nearly 40 years experience.

Following masters-level postgraduate study in pricing-related disciplines in 2000/2001, Richard has been based in London since 2012. He now devotes all of his time to legal services pricing consultancy and is widely regarded as the leading international authority on pricing legal services through the group's consulting arm, Validatum®.

The webinar will be hosted by Andy Poole, a partner at Armstrong Watson.

The panel is made up of:


Register here: Pricing webinar registration.

Once registered, you will receive a confirmation email containing information about joining the meeting.

We are allowing 60 minutes for this session.