Stephen Ward, managing director at Clerksroom, shares his tips on how to get management information that will help your law firm prosper. Covid-19 and the economic upheaval that has followed makes MI more important than ever. (Updated 15 February 2021)
Lawyers will find management information much more useful if you follow these broad principles:
- KISS (Keep it Simple, Stupid). Aim for straightforward information that everyone can understand. A short report that partners actually read is much more valuable than lengthy reports that just get filed away.
- Timely. Make sure reports are available quickly after each month end, at the same time. The sooner the firm can act on up-to-date information, the better.
- Layout. Using a consistent layout makes it easier for people to understand the information being presented. Set out the same information, in the same order, each month.
- Summarise. Put a clear summary of key figures at front of the report. Keep any detailed information for the end, or include it in an appendix.
- Pictures. Use colourful graphs, rather than lengthy tables of numbers, to show the trends and explain what's happening. Partners want to get the message straight away, without needing to look too deeply.
- Budget. Include the agreed budget figures as well as the actual outcomes. If you want to include any other benchmarks for comparison, make sure they are truly relevant (eg for similar-sized firms with similar practices).
- Variances. Highlight any significant differences between actual outcomes and budget. Explain what's behind each variance in ten words or less.
"Build a dashboard into your management system and have your KPI's and MI in real time"
Steve Billot, strategic consultant, Symphony Legal Consulting
In terms of detailed information, the monthly management report should at least cover:
- Lockup. Give a detailed breakdown of lockup – by practice area or service and by office (for multi-site law firms).
- New matters. Understanding the sales 'pipeline' is vital. Break down the new matter starts by team.
- Cash. Cash is key – show the cashflow projection and how it has moved since the previous month. Ideally, link cashflow, profit and loss and the firm's balance sheet (though few smaller law firms manage this level of sophistication).
- Billable hours. Summarise not just billable hours recorded for each fee earner, but more importantly actual hours billed and payments collected.
- Staff. Show the staff turnover (for each practice area, office etc) and what the trend is.
"MI has no purpose if it is not used. So solve the problems that it identifies and use it to forecast the future."
Aoibheann Baskiran, UK small business general manager, Travelers