In marketing, like anything, you need to get the basics right. Otherwise the time and money you invest in marketing will be wasted
How to win new clients, make the most of existing relationships, encourage referrals and generate new leads
How to approach creating a law firm website that works, from agreeing your objectives to making sure you get the results you want
Why lawyers need to know about social media, how to make the most of the opportunities and how to avoid potential pitfalls
How to use PR to build your firm’s reputation; and how to create cost-effective advertising – traditional and online – that delivers results
How to protect your law firm from cyber attacks. What steps to take if your systems are hacked
How to set up your firm’s systems to provide the information that enables you to improve profitability and cashflow
This is a new section and only covers SRA Accounts Rules and GDPR at the moment. More articles will follow
This section covers succession, specialisation, mergers, selling a law firm, recruitment and talent retention, becoming a partner, and business structure
Finance and accounting
Jon Davies, who is part of the Travelers UK leadership team, introduces the Finance and accounting section:
A well run law firm is a pleasure to work in.
A good starting point is using a firm of accountants that understands the legal sector and can help you to set up the systems that you need. Andy Harris has written a checklist of ten key things to look for when choosing that firm.
Your management information should be designed to flag up the problems and opportunities for your law firm. Steve Billot provides us with his list of twelve broad principles that should guarantee you the best results for the least effort.
In a longer article, Steve then highlights the opportunities to boost revenue and cash flow by focusing on utilisation and lock-up.