In marketing, like anything, you need to get the basics right. Otherwise the time and money you invest in marketing will be wasted
How to win new clients, make the most of existing relationships, encourage referrals and generate new leads
How to approach creating a law firm website that works, from agreeing your objectives to making sure you get the results you want
Why lawyers need to know about social media, how to make the most of the opportunities and how to avoid potential pitfalls
How to use PR to build your firm’s reputation; and how to create cost-effective advertising – traditional and online – that delivers results
How to protect your law firm from cyber attacks. What steps to take if your systems are hacked
How to set up your firm’s systems to provide the information that enables you to improve profitability and cashflow
This is a new section and only covers SRA Accounts Rules and GDPR at the moment. More articles will follow
This section covers succession, specialisation, mergers, selling a law firm, recruitment and talent retention, becoming a partner, and business structure
Davis Kessler, head of cyber at Travelers Europe, introduces the Cyber security section
Law firms are a regular target for cyber attacks, because they hold sensitive client information and handle large volumes of money.
That is why we have produced our guide 'Power of Attorney — How law firms can strengthen their cyber security'.
But there is much more. We also have two items from Peter Wright, managing director of Digital Law and author of the Law Society Cyber Security Toolkit.
His checklist Cyber attack – lessons for law firms from a veteran highlights the key points that busy managing partners need to understand.
Peter has then provided a full set of FAQs, covering the most important — and the most common — questions that he is asked when running seminars on cyber security for law firms.
Lastly, in his article Cyber fraud – is your law firm prepared?, Paul McCluskey from Lloyds Bank shares useful knowledge that the bank has picked up.