In marketing, like anything, you need to get the basics right. Otherwise the time and money you invest in marketing will be wasted
How to win new clients, make the most of existing relationships, encourage referrals and generate new leads
How to approach creating a law firm website that works, from agreeing your objectives to making sure you get the results you want
Why lawyers need to know about social media, how to make the most of the opportunities and how to avoid potential pitfalls
How to use PR to build your firm’s reputation; and how to create cost-effective advertising – traditional and online – that delivers results
How to protect your law firm from cyber attacks. What steps to take if your systems are hacked
How to set up your firm’s systems to provide the information that enables you to improve profitability and cashflow
This is a new section and only covers SRA Accounts Rules and GDPR at the moment. More articles will follow
This section covers succession, specialisation, mergers, selling a law firm, recruitment and talent retention, becoming a partner, and business structure
Davis is head of cyber (Europe) and an expert in the field of cyber insurance.
He began his professional career as an attorney at a U.S. law firm, handling insurance coverage litigation, before joining Travelers US in 2012.
As a member of the Travelers cyber team, Davis became well-versed in the issues and dangers of the quickly changing cyber security landscape, and the developing trends in the emerging cyber insurance market. He moved to the UK in 2018 to lead the launch of cyber for Travelers Europe.
Cyber security has quickly grown to be one of, if not the number one concern facing law firms today. Davis and the Travelers cyber team can work with law firms to address this challenge, through risk mitigation, breach response preparation, and insurance coverage.
See the Travelers website for topical articles on issues affecting law firms.