In marketing, like anything, you need to get the basics right. Otherwise the time and money you invest in marketing will be wasted
How to approach winning new clients, making the most of existing relationships, encouraging referrals and generating new leads
How to approach creating a law firm website that works, from agreeing your objectives to making sure you get the results you want
Why lawyers need to know about social media, how to make the most of the opportunities and how to avoid potential pitfalls
How to use PR to build your firm’s reputation; and how to create cost-effective advertising – traditional and online – that delivers results
How to protect your law firm from cyber attacks. What steps to take if your systems are hacked
How to set up your firm’s systems to provide the information that enables you to improve profitability and cashflow.
This is a new section and only covers GDPR at the moment. More articles will follow.
So far this section covers six key topics: succession, specialisation, mergers, selling a law firm, recruitment and talent retention, and business structure.
Viv is a leading consultant to law firms on the topics of strategy, management, practice, development and marketing.
His experience as a Managing Director of two floated plc companies adds a new dimension to law firms. Viv is a specialist in mergers and acquisitions, and “lean management” theory.
He provides the vision and inspiration for law firms to become more corporate, while giving highly practical advice on key matters. By applying corporate governance to a modern law firm, Viv helps them to improve their management systems and increase profitability.
As well as being a regular speaker at seminars and conferences, Viv has written two books on law firm management. He is regularly interviewed by the Law Society Gazette and has a monthly column in the Solicitors Journal.