In marketing, like anything, you need to get the basics right. Otherwise the time and money you invest in marketing will be wasted
How to approach winning new clients, making the most of existing relationships, encouraging referrals and generating new leads
How to approach creating a law firm website that works, from agreeing your objectives to making sure you get the results you want
Why lawyers need to know about social media, how to make the most of the opportunities and how to avoid potential pitfalls
How to use PR to build your firm’s reputation; and how to create cost-effective advertising – traditional and online – that delivers results
How to protect your law firm from cyber attacks. What steps to take if your systems are hacked
How to set up your firm’s systems to provide the information that enables you to improve profitability and cashflow.
This is a new section and only covers GDPR at the moment. More articles will follow.
So far this section covers six key topics: succession, specialisation, mergers, selling a law firm, recruitment and talent retention, and business structure.
Stephen has been clerking for barristers from the age of 16. He co-founded his own chambers, Clerksroom, in 2001. It has 80 barristers of its own, plus access to the barristers of over 200 other chambers.
More recently Stephen set up the direct access portal Clerksroom Direct, which allows people to get quotes from over 1,000 barristers. And Clerksroom.com/mediation, which provides a similar service for mediators.
Clerksroom and its associated operations have won numerous awards, including several for innovation, as listed at the bottom of this page.