Key legal market trends. How to position and promote your law firm, practical partnership issues to take into account
How to approach winning new clients, making the most of existing relationships, encouraging referrals and generating new leads
How to approach creating a law firm website that works, from agreeing your objectives to making sure you get the results you want
Why lawyers need to know about social media, how to make the most of the opportunities and how to avoid potential pitfalls
How to use PR to build your firm’s reputation: working with the media and getting involved with the communities that matter to you
How traditional and online advertising can work for your law firm, and how to create cost-effective advertising that delivers results
Shaun has been CEO of Brethertons since 2014, having completed Henley’s Business Accelerator Programme earlier.
His LinkedIn profile explains the many devices he uses to make the firm adaptable to the changing legal market, starting with the book "Our Iceberg Is Melting" by the Harvard change guru John Kotter. Bretherton became an ABS in 2016 and its executive board has a diverse range of professional backgrounds. The firm is run like a case study in strategic planning and implementation.
Brethertons has four offices (Banbury, Bicester, Rugby, London).