In marketing, like anything, you need to get the basics right. Otherwise the time and money you invest in marketing will be wasted
How to approach winning new clients, making the most of existing relationships, encouraging referrals and generating new leads
How to approach creating a law firm website that works, from agreeing your objectives to making sure you get the results you want
Why lawyers need to know about social media, how to make the most of the opportunities and how to avoid potential pitfalls
How to use PR to build your firm’s reputation; and how to create cost-effective advertising – traditional and online – that delivers results
How to protect your law firm from cyber attacks. What steps to take if your systems are hacked
How to set up your firm’s systems to provide the information that enables you to improve profitability and cashflow.
This is a new section and only covers GDPR at the moment. More articles will follow.
So far this section covers six key topics: succession, specialisation, mergers, selling a law firm, recruitment and talent retention, and business structure.
Shaun has been CEO of Brethertons since 2014, having completed Henley’s Business Accelerator Programme earlier.
His LinkedIn profile explains the many devices he uses to make the firm adaptable to the changing legal market, starting with the book "Our Iceberg Is Melting" by the Harvard change guru John Kotter. Bretherton became an ABS in 2016 and its executive board has a diverse range of professional backgrounds. The firm is run like a case study in strategic planning and implementation.
Brethertons has four offices (Banbury, Bicester, Rugby, London).