Key legal market trends. How to position and promote your law firm, practical partnership issues to take into account
How to approach winning new clients, making the most of existing relationships, encouraging referrals and generating new leads
How to approach creating a law firm website that works, from agreeing your objectives to making sure you get the results you want
Why lawyers need to know about social media, how to make the most of the opportunities and how to avoid potential pitfalls
How to use PR to build your firm’s reputation: working with the media and getting involved with the communities that matter to you
How traditional and online advertising can work for your law firm, and how to create cost-effective advertising that delivers results
Nicola is former barrister with 20 years experience designing and delivering professional development for senior lawyers in the UK and abroad.
She is co-founder and owner of Athena Professional, an award-winning learning and development consultancy. Athena helps firms to use their training strategically, by designing blended learning to achieve specific changes inbehaviour. Challenging and supporting the individuals concerned is all part of this process.
Nicola is a Fellow of the Learning and Performance Institute and a member of the Association of Business Psychology. She is also an executive coach and an experienced facilitator and speaker.