Practical advice on growing your law firm, from Travelers and other expert suppliers to law firms. Watch this new site grow.

In marketing, like anything, you need to get the basics right. Otherwise the time and money you invest in marketing will be wasted

How to win new clients, make the most of existing relationships, encourage referrals and generate new leads

How to approach creating a law firm website that works, from agreeing your objectives to making sure you get the results you want

Why lawyers need to know about social media, how to make the most of the opportunities and how to avoid potential pitfalls

How to use PR to build your firm’s reputation; and how to create cost-effective advertising – traditional and online – that delivers results

How to protect your law firm from cyber attacks. What steps to take if your systems are hacked

How to set up your firm’s systems to provide the information that enables you to improve profitability and cashflow

This is a new section and only covers SRA Accounts Rules and GDPR at the moment. More articles will follow

This section covers succession, specialisation, mergers, selling a law firm, recruitment and talent retention, becoming a partner, and business structure

kristinaoliver's picture
Kristina Oliver
Marketing director
020 34 34 0370

Kristina joined Keystone Law as its Marketing and Business Development Director in July 2013.

She has almost 20 years' experience working with law firms, entrepreneurial organisations and well known consumer brands.

At Keystone Kristina has built an award – winning marketing team, helping to drive the firm's 25% year-on-year growth and becoming one of its first non-lawyer partners.

A Top 100 firm, in Novermber 2017 Keystone law became the third UK law firm to float on the London Stock Exchange.

Website: https://www.keystonelaw.co.uk/
Twitter: @Keystone_Law
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