Key legal market trends. How to position and promote your law firm, practical partnership issues to take into account
How to approach winning new clients, making the most of existing relationships, encouraging referrals and generating new leads
How to approach creating a law firm website that works, from agreeing your objectives to making sure you get the results you want
Why lawyers need to know about social media, how to make the most of the opportunities and how to avoid potential pitfalls
How to use PR to build your firm’s reputation: working with the media and getting involved with the communities that matter to you
How traditional and online advertising can work for your law firm, and how to create cost-effective advertising that delivers results
Kristina joined Keystone Law as its Marketing and Business Development Director in July 2013.
She has almost 20 years' experience working with law firms, entrepreneurial organisations and well known consumer brands.
At Keystone Kristina has built an award – winning marketing team, helping to drive the firm's 25% year-on-year growth and becoming one of its first non-lawyer partners.
A Top 100 firm, in Novermber 2017 Keystone law became the third UK law firm to float on the London Stock Exchange.