In marketing, like anything, you need to get the basics right. Otherwise the time and money you invest in marketing will be wasted
How to approach winning new clients, making the most of existing relationships, encouraging referrals and generating new leads
How to approach creating a law firm website that works, from agreeing your objectives to making sure you get the results you want
Why lawyers need to know about social media, how to make the most of the opportunities and how to avoid potential pitfalls
How to use PR to build your firm’s reputation; and how to create cost-effective advertising – traditional and online – that delivers results
How to protect your law firm from cyber attacks. What steps to take if your systems are hacked
How to set up your firm’s systems to provide the information that enables you to improve profitability and cashflow.
This is a new section and only covers GDPR at the moment. More articles will follow.
So far this section covers six key topics: succession, specialisation, mergers, selling a law firm, recruitment and talent retention, and business structure.
Jon was the driving force behind Travelers’ strong entry into the UK legal professional indemnity market back in 2000, when the Solicitors Indemnity Fund was closed down. The company has not looked back since.
He has overall responsibility for the profitability, strategic direction and management of the ‘financial lines’ businesses at Travelers Europe (ie all insurance other than property and personal insurance).
Jon has been responsible for managing many of Travelers' most challenging and complex risks and is part of the leadership teams for both Travelers Insurance Company and Travelers Syndicate Management (Syndicate 5000) at Lloyd’s. His full job title is Vice President, Bond & Specialty Insurance for the Travelers European operation.
Jon is always looking for ways to deliver additional value to Travelers customers. He believes that this website has the potential to become a really useful resource for smaller firms in particular.
See the Travelers website for topical articles on issues affecting law firms.