In marketing, like anything, you need to get the basics right. Otherwise the time and money you invest in marketing will be wasted
How to approach winning new clients, making the most of existing relationships, encouraging referrals and generating new leads
How to approach creating a law firm website that works, from agreeing your objectives to making sure you get the results you want
Why lawyers need to know about social media, how to make the most of the opportunities and how to avoid potential pitfalls
How to use PR to build your firm’s reputation; and how to create cost-effective advertising – traditional and online – that delivers results
How to protect your law firm from cyber attacks. What steps to take if your systems are hacked
How to set up your firm’s systems to provide the information that enables you to improve profitability and cashflow.
This is a new section and only covers GDPR at the moment. More articles will follow.
So far this section covers six key topics: succession, specialisation, mergers, selling a law firm, recruitment and talent retention, and business structure.
Jason is a partner in the PKF Francis Clark legal services team. He has worked in the sector for 17 years, having initially trained as an accountant in industry before moving into practice and qualifying as a Chartered Accountant.
Since joining the legal team in 2002, Jason has specialised in providing accountancy and advisory services to a wide range of law firms. His particular areas of interest include accounting, tax and regulatory matters.
Jason has the benefit of having worked inside a law firm in the past, with responsibility for its finance function. He has also undertaken various similar assignments on a secondment basis, assisting law firm clients.
This practical experience means that he remains in touch with both the commercial and regulatory challenges that firms face on a day-to-day basis. Jason is one of our most experienced team members in respect of the SRA Accounts Rules and the preparation of partnership/LLP accounts for law firms.
He is a regular speaker at our legal sector seminars and delivers in-house financial training to law firms. His regional and national profile continues to grow as a specialist adviser to the legal sector.
PKF Francis Clark
Chartered accountants and business advisers PKF Francis Clark has annual revenue of £41 million, a team of more than 600 people and 59 partners. Founded in 1919, the award-winning firm has eight offices across Cornwall, Devon, Dorset, Hampshire, Somerset and Wiltshire. PKF Francis Clark is a member of PKF UKI which is ranked 11th in the Accountancy Age 2017 survey of top accountancy firms and the fastest growing in the Top 20.