In marketing, like anything, you need to get the basics right. Otherwise the time and money you invest in marketing will be wasted
How to approach winning new clients, making the most of existing relationships, encouraging referrals and generating new leads
How to approach creating a law firm website that works, from agreeing your objectives to making sure you get the results you want
Why lawyers need to know about social media, how to make the most of the opportunities and how to avoid potential pitfalls
How to use PR to build your firm’s reputation; and how to create cost-effective advertising – traditional and online – that delivers results
How to protect your law firm from cyber attacks. What steps to take if your systems are hacked
How to set up your firm’s systems to provide the information that enables you to improve profitability and cashflow.
This is a new section and only covers GDPR at the moment. More articles will follow.
So far this section covers six key topics: succession, specialisation, mergers, selling a law firm, recruitment and talent retention, and business structure.
James is an expert in professional indemnity insurance for the UK legal sector.
He works closely with the Travelers in-house team of 20 solicitors.
James' expertise is focused on identifying where the risks are greatest in the legal sector, understanding how to minimise these risks, and ensuring that Travelers PI insurance products provide comprehensive solutions in a competitive market. James joined the insurance market in 2003 and has more than 15 years experience in tailoring value propositions to law firms.
His full job title is Deputy Product Manager for Professional Indemnity.
See the Travelers website for topical articles from James and others on issues affecting law firms.