Key legal market trends. How to position and promote your law firm, practical partnership issues to take into account
How to approach winning new clients, making the most of existing relationships, encouraging referrals and generating new leads
How to approach creating a law firm website that works, from agreeing your objectives to making sure you get the results you want
Why lawyers need to know about social media, how to make the most of the opportunities and how to avoid potential pitfalls
How to use PR to build your firm’s reputation: working with the media and getting involved with the communities that matter to you
How traditional and online advertising can work for your law firm, and how to create cost-effective advertising that delivers results
James is an expert in professional indemnity insurance for the UK legal sector.
He works closely with the Travelers in-house team of 20 solicitors.
James' expertise is focused on identifying where the risks are greatest in the legal sector, understanding how to minimise these risks, and ensuring that Travelers PI insurance products provide comprehensive solutions in a competitive market. James joined the insurance market in 2003 and has more than 15 years experience in tailoring value propositions to law firms.
His full job title is Deputy Product Manager for Professional Indemnity.
See the Travelers website for topical articles from James and others on issues affecting law firms.