In marketing, like anything, you need to get the basics right. Otherwise the time and money you invest in marketing will be wasted
How to approach winning new clients, making the most of existing relationships, encouraging referrals and generating new leads
How to approach creating a law firm website that works, from agreeing your objectives to making sure you get the results you want
Why lawyers need to know about social media, how to make the most of the opportunities and how to avoid potential pitfalls
How to use PR to build your firm’s reputation; and how to create cost-effective advertising – traditional and online – that delivers results
How to protect your law firm from cyber attacks. What steps to take if your systems are hacked
How to set up your firm’s systems to provide the information that enables you to improve profitability and cashflow.
This is a new section and only covers GDPR at the moment. More articles will follow.
So far this section covers six key topics: succession, specialisation, mergers, selling a law firm, recruitment and talent retention, and business structure.
Heather is always up for a challenge. Perhaps this is why she specialises in, predominantly, helping accountants and lawyers market and sell themselves. Either to profitably grow their practice, take the final step up to partner or create work-winning conversations with new clients. You know, the really difficult bit, how to actually kick the door down to get a meeting with a potential client.
She's an award-winning author of four books: 'The FT Guide To Business Networking', 'How to make partner and still have a life', 'The Go-To Expert' and 'Poised for partnership'. Her books have sold over 20,000 copies globally and been translated into over six languages.