Key legal market trends. How to position and promote your law firm, practical partnership issues to take into account
How to approach winning new clients, making the most of existing relationships, encouraging referrals and generating new leads
How to approach creating a law firm website that works, from agreeing your objectives to making sure you get the results you want
Why lawyers need to know about social media, how to make the most of the opportunities and how to avoid potential pitfalls
How to use PR to build your firm’s reputation: working with the media and getting involved with the communities that matter to you
How traditional and online advertising can work for your law firm, and how to create cost-effective advertising that delivers results
Heather is always up for a challenge. Perhaps this is why she specialises in, predominantly, helping accountants and lawyers market and sell themselves. Either to profitably grow their practice, take the final step up to partner or create work-winning conversations with new clients. You know, the really difficult bit, how to actually kick the door down to get a meeting with a potential client.
She's an award-winning author of four books: 'The FT Guide To Business Networking', 'How to make partner and still have a life', 'The Go-To Expert' and 'Poised for partnership'. Her books have sold over 20,000 copies globally and been translated into over six languages.