Key legal market trends. How to position and promote your law firm, practical partnership issues to take into account
How to approach winning new clients, making the most of existing relationships, encouraging referrals and generating new leads
How to approach creating a law firm website that works, from agreeing your objectives to making sure you get the results you want
Why lawyers need to know about social media, how to make the most of the opportunities and how to avoid potential pitfalls
How to use PR to build your firm’s reputation: working with the media and getting involved with the communities that matter to you
How traditional and online advertising can work for your law firm, and how to create cost-effective advertising that delivers results
Bruce co-founded Roxburgh Milkins in 2003, convinced that boutique law firms with complete specialisation and low overheads were the most viable legal model going forwards.
He also has strong views on “the right culture” for a successful and happy legal team, and the importance of being “trusted advisers, in the broadest sense” to their clients. This may help to explain why the firm has continued to grow solidly year after year.