Key legal market trends. How to position and promote your law firm, practical partnership issues to take into account
How to approach winning new clients, making the most of existing relationships, encouraging referrals and generating new leads
How to approach creating a law firm website that works, from agreeing your objectives to making sure you get the results you want
Why lawyers need to know about social media, how to make the most of the opportunities and how to avoid potential pitfalls
How to use PR to build your firm’s reputation: working with the media and getting involved with the communities that matter to you
How traditional and online advertising can work for your law firm, and how to create cost-effective advertising that delivers results
Brian founded Inksters in 1999 and concentrates on property related work. He has been both Solicitor of the Year and later Managing Partner of the Year at the Law Awards of Scotland.
These awards were due in no small part to Brian’s pioneering interest in technology and its uses in legal marketing. Inksters were the first law firm in Scotland to tweet, to have a dedicated YouTube channel, and the first in the UK to pin at Pinterest.