Key legal market trends. How to position and promote your law firm, practical partnership issues to take into account
How to approach winning new clients, making the most of existing relationships, encouraging referrals and generating new leads
How to approach creating a law firm website that works, from agreeing your objectives to making sure you get the results you want
Why lawyers need to know about social media, how to make the most of the opportunities and how to avoid potential pitfalls
How to use PR to build your firm’s reputation: working with the media and getting involved with the communities that matter to you
How traditional and online advertising can work for your law firm, and how to create cost-effective advertising that delivers results
Bill joined what was then called Kirby Simcox when it was still quite a small local firm, soon becoming a partner.
Through various mergers and organic growth the firm, now Barcan+Kirby, is in the top 200 law firms in the UK by turnover.
At a time when Legal Aid has largely been withdrawn, and markets such as personal injury are becoming more and more competitive, Bill and his partners have continually adapted to the evolving legal services market.