In marketing, like anything, you need to get the basics right. Otherwise the time and money you invest in marketing will be wasted
How to approach winning new clients, making the most of existing relationships, encouraging referrals and generating new leads
How to approach creating a law firm website that works, from agreeing your objectives to making sure you get the results you want
Why lawyers need to know about social media, how to make the most of the opportunities and how to avoid potential pitfalls
How to use PR to build your firm’s reputation; and how to create cost-effective advertising – traditional and online – that delivers results
How to protect your law firm from cyber attacks. What steps to take if your systems are hacked
How to set up your firm’s systems to provide the information that enables you to improve profitability and cashflow.
This is a new section and only covers GDPR at the moment. More articles will follow.
So far this section covers six key topics: succession, specialisation, mergers, selling a law firm, recruitment and talent retention, and business structure.
With a master’s degree in Chemical Engineering, Aoibheann’s early career was spent doing consultancy with Accenture, delivering major change programmes for insurance clients in Ireland and worldwide.
At Travelers she is responsible for the development and delivery of the insurance offer to UK small businesses, following other national and international leadership roles in the company.
As you would expect, Aoibheann is highly analytical and is the first to look at the data and what it reveals about opportunities to improve; and the massive changes that are happening in the insurance market are full of such opportunity.
Aoibheann is always looking for ways to deliver additional value to Travelers customers. She believes that this website has the potential to become a really useful resource for law firms.
See the Travelers website for topical articles on issues affecting law firms.