Key legal market trends. How to position and promote your law firm, practical partnership issues to take into account
How to approach winning new clients, making the most of existing relationships, encouraging referrals and generating new leads
How to approach creating a law firm website that works, from agreeing your objectives to making sure you get the results you want
Why lawyers need to know about social media, how to make the most of the opportunities and how to avoid potential pitfalls
How to use PR to build your firm’s reputation: working with the media and getting involved with the communities that matter to you
How traditional and online advertising can work for your law firm, and how to create cost-effective advertising that delivers results
With a master’s degree in Chemical Engineering, Aoibheann’s early career was spent doing consultancy with Accenture, delivering major change programmes for insurance clients in Ireland and worldwide.
At Travelers she is responsible for the development and delivery of the insurance offer to UK small businesses, following other national and international leadership roles in the company.
As you would expect, Aoibheann is highly analytical and is the first to look at the data and what it reveals about opportunities to improve; and the massive changes that are happening in the insurance market are full of such opportunity.
Aoibheann is always looking for ways to deliver additional value to Travelers customers. She believes that this website has the potential to become a really useful resource for law firms.
See the Travelers website for topical articles on issues affecting law firms.