Practical advice on growing your law firm, from Travelers and other expert suppliers to law firms. Watch this new site grow.

Key legal market trends. How to position and promote your law firm, practical partnership issues to take into account

How to approach winning new clients, making the most of existing relationships, encouraging referrals and generating new leads

How to approach creating a law firm website that works, from agreeing your objectives to making sure you get the results you want

Why lawyers need to know about social media, how to make the most of the opportunities and how to avoid potential pitfalls

PR

How to use PR to build your firm’s reputation: working with the media and getting involved with the communities that matter to you 

How traditional and online advertising can work for your law firm, and how to create cost-effective advertising that delivers results

This is a new section and only covers GDPR at the moment. More articles will follow.

This is a new section and only covers ‘Choosing your law firm’s business structure’ at the moment. More articles will follow.

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Aoibheann Baskiran
UK small business general manager

With a master’s degree in Chemical Engineering, Aoibheann’s early career was spent doing consultancy with Accenture, delivering major change programmes for insurance clients in Ireland and worldwide.

At Travelers she is responsible for the development and delivery of the insurance offer to UK small businesses, following other national and international leadership roles in the company.

As you would expect, Aoibheann is highly analytical and is the first to look at the data and what it reveals about opportunities to improve; and the massive changes that are happening in the insurance market are full of such opportunity.

Aoibheann is always looking for ways to deliver additional value to Travelers customers. She believes that this website has the potential to become a really useful resource for law firms.

See the Travelers website for topical articles on issues affecting law firms.

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