In marketing, like anything, you need to get the basics right. Otherwise the time and money you invest in marketing will be wasted
How to win new clients, make the most of existing relationships, encourage referrals and generate new leads
How to approach creating a law firm website that works, from agreeing your objectives to making sure you get the results you want
Why lawyers need to know about social media, how to make the most of the opportunities and how to avoid potential pitfalls
How to use PR to build your firm’s reputation; and how to create cost-effective advertising – traditional and online – that delivers results
How to protect your law firm from cyber attacks. What steps to take if your systems are hacked
How to set up your firm’s systems to provide the information that enables you to improve profitability and cashflow
This is a new section and only covers SRA Accounts Rules and GDPR at the moment. More articles will follow
This section covers succession, specialisation, mergers, selling a law firm, recruitment and talent retention, becoming a partner, and business structure
Simon set up the management consultancy McCrum Consulting in 2016.
He qualified as a commercial litigation solicitor in 1990 at Pannone. This role gradually evolved into a mixed fee-earning, marketing, and management role and then into a solely marketing and management role.
He became Head of various teams, as well as Marketing Partner, Director of Business Development, and part of the Management Team at Pannone. He also launched the Connect2Law network for law firms.
In 2007, Simon became Managing Partner at Darbys Solicitors. On a £6m turnover, the firm made a trading loss in 2007 but after going a long way backwards - and during the credit crunch - the firm emerged to have its most successful year ever in 2010. In 2013 it was the country's fastest-growing law firm.
In 2016, with turnover up to over £14m, Darbys was acquired by Knights Professional Services (now Knights PLC). Simon joined the merged organisation as Client Relations Partner.
He then exited to form McCrum Consulting, a management consultancy for law firms. He helps firms facing issues or opportunities, helps firms to strengthen what he calls the "Foundations for their Future", and he then uses those foundations as a platform for real growth.