In marketing, like anything, you need to get the basics right. Otherwise the time and money you invest in marketing will be wasted
How to win new clients, make the most of existing relationships, encourage referrals and generate new leads
How to approach creating a law firm website that works, from agreeing your objectives to making sure you get the results you want
Why lawyers need to know about social media, how to make the most of the opportunities and how to avoid potential pitfalls
How to use PR to build your firm’s reputation; and how to create cost-effective advertising – traditional and online – that delivers results
How to protect your law firm from cyber attacks. What steps to take if your systems are hacked
How to set up your firm’s systems to provide the information that enables you to improve profitability and cashflow
This is a new section and only covers SRA Accounts Rules and GDPR at the moment. More articles will follow
This section covers succession, specialisation, mergers, selling a law firm, recruitment and talent retention, becoming a partner, and business structure
Simon joined Travelers UK in 2011.
He previously worked in-house and in agencies across the UK, European, North American and Asia-Pacific markets for companies including Honda, Allianz and Shell.
During his many years in marketing, Simon’s focus has been on insight-driven strategies that deliver results.
He is part of the team that has written the LawFirmAmbition content on marketing and communications.
See the Travelers website for topical articles on issues affecting law firms.