In marketing, like anything, you need to get the basics right. Otherwise the time and money you invest in marketing will be wasted
How to win new clients, make the most of existing relationships, encourage referrals and generate new leads
How to approach creating a law firm website that works, from agreeing your objectives to making sure you get the results you want
Why lawyers need to know about social media, how to make the most of the opportunities and how to avoid potential pitfalls
How to use PR to build your firm’s reputation; and how to create cost-effective advertising – traditional and online – that delivers results
How to protect your law firm from cyber attacks. What steps to take if your systems are hacked
How to set up your firm’s systems to provide the information that enables you to improve profitability and cashflow
This is a new section and only covers SRA Accounts Rules and GDPR at the moment. More articles will follow
This section covers succession, specialisation, mergers, selling a law firm, recruitment and talent retention, becoming a partner, and business structure
How to avoid professional negligence claims, with examples of common problems and suggested solutions. Plus FAQs on PII
The Legal 500 2017 describes Cartmell Shepherd as a "gem of a practice led by the very knowledgeable Peter Stafford". The firm also won the Law Practice Management award in the Northern Law Awards 2017, for outstanding skills in management, innovation and enterprise.
The firm's website notably devotes a complete section to its 'clear pricing' across six areas of law.
As MD, Peter leads a team across five offices across Cumbria and Northumberland.