Making it easier to grow your law firm


This section covers succession, specialisation, mergers, selling a law firm, becoming a partner, and business structure

How to plan and execute the process of starting up a new legal practice that is compliant and financially healthy

How to set up your firm’s systems to provide the information that enables you to improve profitability and cashflow

How to avoid professional negligence claims, with examples of common problems and suggested solutions. Plus FAQs on PII

This section only covers SRA Accounts Rules and GDPR at the moment. Compliance for start-ups is covered in the Starting up...

How to protect your law firm from cyber attacks. What steps to take if your systems are hacked

How to recruit and retain a team that is both happy and highly effective, dealing with the HR issues along the way

In marketing, like anything, you need to get the basics right. Otherwise the time and money you invest in marketing will be wasted

How to win new clients, make the most of existing relationships, encourage referrals and generate new leads

How to approach creating a law firm website that works, from agreeing your objectives to making sure you get the results you want

Why lawyers need to know about social media, how to make the most of the opportunities and how to avoid potential pitfalls

How to use PR to build your firm’s reputation; and how to create cost-effective advertising – traditional and online – that delivers results

paulhudson's picture
Paul Hudson
Assistant vice president (marketing)

Paul's full title at Travelers is Assistant Vice President, Marketing and Propositions (a change from the much simpler Marketing Director (Europe) title).

Before Travelers, Paul steadily worked his way up the ranks of marketing via an array of different industries: power, telecoms, financial products, insurance, banking, publishing, and then insurance again.

This breadth of work, including a two-year stint as a global marketing consultant, has given him a formidable set of knowledge and experience.

What it has not done is dent his infectious enthusiasm.

Paul is evangelical about the breakthroughs that good marketing can achieve. He is also a proud advocate of insurance, because it provides support when you need it most.

This Law Firm Ambition website for law firms has been championed by Paul from the start. He could see the scope to provide a set of outstanding resources to help law firms grow and prosper in these difficult times. He also realised the importance of involving the best experts from the word go.

See the Travelers website for topical articles on issues affecting law firms.

Website: Travelers

LinkedIn: Paul Hudson