In marketing, like anything, you need to get the basics right. Otherwise the time and money you invest in marketing will be wasted
How to win new clients, make the most of existing relationships, encourage referrals and generate new leads
How to approach creating a law firm website that works, from agreeing your objectives to making sure you get the results you want
Why lawyers need to know about social media, how to make the most of the opportunities and how to avoid potential pitfalls
How to use PR to build your firm’s reputation; and how to create cost-effective advertising – traditional and online – that delivers results
How to protect your law firm from cyber attacks. What steps to take if your systems are hacked
How to set up your firm’s systems to provide the information that enables you to improve profitability and cashflow
This is a new section and only covers SRA Accounts Rules and GDPR at the moment. More articles will follow
This section covers succession, specialisation, mergers, selling a law firm, recruitment and talent retention, becoming a partner, and business structure
Martyn is Chief Executive of Burcher Jennings, a leading supplier of specialist legal costs and pricing services and consultancy.
He is also the co-founder, alongside Richard Burcher of Validatum and leading legal technology specialists Neota, of the Virtual Pricing Director, a new legal pricing platform set to revolutionise the world of legal pricing.
Martyn’s career, which includes experience as an equity partner in private practice, has covered a broad spectrum of the law – from civil and family law to property. He has now established himself as a provider of innovative solutions that enable law firms to respond to the changing landscape of legal costs. He is an acknowledged expert on legal costs and pricing – particularly as they relate to the effectiveness and profitability of mid-market law firms in the UK.
A client facing Chief Executive, Martyn’s focus is on high quality working relationships, which are fundamental to the way he does business and the market-leading status of Burcher Jennings. He has built a nationwide network of offices for Burcher Jennings, led by the hand-picked talent he recruits to continuously broaden the scope of the firm’s services.