This section covers succession, specialisation, mergers, selling a law firm, becoming a partner, and business structure
How to plan and execute the process of starting up a new legal practice that is compliant and financially healthy
How to set up your firm’s systems to provide the information that enables you to improve profitability and cashflow
How to avoid professional negligence claims, with examples of common problems and suggested solutions. Plus FAQs on PII
This section only covers SRA Accounts Rules and GDPR at the moment. Compliance for start-ups is covered in the Starting up...
How to protect your law firm from cyber attacks. What steps to take if your systems are hacked
How to recruit and retain a team that is both happy and highly effective, dealing with the HR issues along the way
In marketing, like anything, you need to get the basics right. Otherwise the time and money you invest in marketing will be wasted
How to win new clients, make the most of existing relationships, encourage referrals and generate new leads
How to approach creating a law firm website that works, from agreeing your objectives to making sure you get the results you want
Why lawyers need to know about social media, how to make the most of the opportunities and how to avoid potential pitfalls
How to use PR to build your firm’s reputation; and how to create cost-effective advertising – traditional and online – that delivers results
Helen is a highly experienced, CIM-qualified (Chartered Institute of Marketing) marketing consultant with FCIM and Chartered Marketer status.
She has worked across the professional services industry, from magic circle law firms to top 50 accounting firms, and has clients throughout the UK and Europe.
Helen specialises in marketing planning and acts as an outsourced marketing director for her clients. With more than 14 years industry experience, she has used her knowledge, skills and enthusiasm to support, guide and implement successful marketing and BD initiatives across firms.