This section covers succession, specialisation, mergers, selling a law firm, becoming a partner, and business structure
How to set up your firm’s systems to provide the information that enables you to improve profitability and cashflow
How to avoid professional negligence claims, with examples of common problems and suggested solutions. Plus FAQs on PII
This section only covers SRA Accounts Rules and GDPR at the moment. Compliance for start-ups is covered in the Starting up section.
How to protect your law firm from cyber attacks. What steps to take if your systems are hacked
How to recruit and retain a team that is both happy and highly effective, dealing with the HR issues along the way
In marketing, like anything, you need to get the basics right. Otherwise the time and money you invest in marketing will be wasted
How to win new clients, make the most of existing relationships, encourage referrals and generate new leads
How to approach creating a law firm website that works, from agreeing your objectives to making sure you get the results you want
Why lawyers need to know about social media, how to make the most of the opportunities and how to avoid potential pitfalls
How to use PR to build your firm’s reputation; and how to create cost-effective advertising – traditional and online – that delivers results
How to plan and execute the process of starting up a new legal practice that is compliant and financially healthy
Emma is an accomplished client relationship and business development professional, with over 20 years’ experience working with law firms.
With experience across the entire marketing mix, Emma has worked with international, national, niche firms and lawpreneurs to drive sales, win new business, improve client retention and differentiate through new products and businesses.
Emma's passion is helping law firms build long-lasting client relationships through client listening, institutionalised across departments, offices and geography.
Emma is also listed on the Roll as a non-practising solicitor.
LinkedIn: Emma Massingham