In marketing, like anything, you need to get the basics right. Otherwise the time and money you invest in marketing will be wasted
How to win new clients, make the most of existing relationships, encourage referrals and generate new leads
How to approach creating a law firm website that works, from agreeing your objectives to making sure you get the results you want
Why lawyers need to know about social media, how to make the most of the opportunities and how to avoid potential pitfalls
How to use PR to build your firm’s reputation; and how to create cost-effective advertising – traditional and online – that delivers results
How to protect your law firm from cyber attacks. What steps to take if your systems are hacked
How to set up your firm’s systems to provide the information that enables you to improve profitability and cashflow
This is a new section and only covers SRA Accounts Rules and GDPR at the moment. More articles will follow
This section covers succession, specialisation, mergers, selling a law firm, recruitment and talent retention, becoming a partner, and business structure
Chris founded professional services retained advisory firm Kingsmead Square in 2013, and has been a pioneer in changing professional firm business management for over 20 years.
As finance director, COO and then CEO at Osborne Clarke, he was one of the first business professionals to take such law firm leadership roles.
Today, he has a portfolio of Retained Advisory and NED roles in the sector and in the wider economy, and works as Legal Strategy Lead at project consulting firm Nine Feet Tall.
Within the legal sector, Chris has always been an advocate and architect of new business models. He advises, speaks and writes on strategic transformation programmes, process improvement, the application of technology, outsourcing and shared service strategies. This includes being a keynote speaker, conference chair and panellist at conferences in Europe and the US, as well as presenting in-house to leadership teams in client organisations.
His publications include 'The Legal Process Improvement Toolkit' (2012) and 'Law Firms in the Digital Age' (2013), published by Managing Partner, as well as a series of Best Practice Guides for Lex Mundi network on Legal Project Management, Pricing, Process Improvement and Analytics.