This section covers succession, specialisation, mergers, selling a law firm, becoming a partner, and business structure
How to set up your firm’s systems to provide the information that enables you to improve profitability and cashflow
How to avoid professional negligence claims, with examples of common problems and suggested solutions. Plus FAQs on PII
This section only covers SRA Accounts Rules and GDPR at the moment. Compliance for start-ups is covered in the Starting up section.
How to protect your law firm from cyber attacks. What steps to take if your systems are hacked
How to recruit and retain a team that is both happy and highly effective, dealing with the HR issues along the way
In marketing, like anything, you need to get the basics right. Otherwise the time and money you invest in marketing will be wasted
How to win new clients, make the most of existing relationships, encourage referrals and generate new leads
How to approach creating a law firm website that works, from agreeing your objectives to making sure you get the results you want
Why lawyers need to know about social media, how to make the most of the opportunities and how to avoid potential pitfalls
How to use PR to build your firm’s reputation; and how to create cost-effective advertising – traditional and online – that delivers results
How to plan and execute the process of starting up a new legal practice that is compliant and financially healthy
Coming from a strong corporate background, Antonia is an experienced PR consultant specialising in professional services, advising primarily law and accountancy firms in London, the South East and beyond.
A firm believer that great communication both externally and internally can drive real business results, Antonia provides her clients with enthusiastic, commercial advice and ensures that PR activity engages with the right audiences be they clients, intermediaries, employees or other stakeholders.
Having held positions at some of the UK’s leading professional services firms including Knight Frank, Allen & Overy and Howard Kennedy, Antonia understands the pressures fee earners are under and the realities of the sectors in which they operate.
Since founding Welch PR in 2015, she has grown her own freelance business considerably and is consequently sensitive to the commercial challenges facing service sector businesses.