Making it easier to grow your law firm


This section covers succession, specialisation, mergers, selling a law firm, becoming a partner, and business structure

How to plan and execute the process of starting up a new legal practice that is compliant and financially healthy

How to set up your firm’s systems to provide the information that enables you to improve profitability and cashflow

How to avoid professional negligence claims, with examples of common problems and suggested solutions. Plus FAQs on PII

This section only covers SRA Accounts Rules and GDPR at the moment. Compliance for start-ups is covered in the Starting up...

How to protect your law firm from cyber attacks. What steps to take if your systems are hacked

How to recruit and retain a team that is both happy and highly effective, dealing with the HR issues along the way

In marketing, like anything, you need to get the basics right. Otherwise the time and money you invest in marketing will be wasted

How to win new clients, make the most of existing relationships, encourage referrals and generate new leads

How to approach creating a law firm website that works, from agreeing your objectives to making sure you get the results you want

Why lawyers need to know about social media, how to make the most of the opportunities and how to avoid potential pitfalls

How to use PR to build your firm’s reputation; and how to create cost-effective advertising – traditional and online – that delivers results

Generating and converting instructions for law firms

Law firm of tomorrow imageWebinar – 16 November 2023 (9.30-10.30am)


How can a law firm generate leads, convert those leads, and keep measuring and improving the whole process, without having to invest too much time and money?

For this session we envisage that the questions might include:

  • Before investing in 'lead generation', what are the leads that any law firm can generate, free of charge?
  • What is the fastest way to provide 'social proof' that your firm is the one to instruct?
  • How do key account plans work?
  • How do successful law firms cross-sell effectively?
  • What is the right balance between letting a 'rain-maker' stand out, and having more of a team ethos?
  • What are the golden rules when dealing with referrals?
  • After the initial burst of enthusiasm, the data on CRM systems often becomes out of date. What is the key to getting CRM to work well?
  • What is the best way to measure marketing and business development activities?
  • To what extent can marketing and business development be outsourced?

A panel will take questions from the host and the attendees. Surveys and live polls will ensure that the speakers cover the aspects that the attendees deem most important.

The webinar will provide clear steps towards optimising the marketing and business development activities of your firm.

Host and panel

Our speakers are Lara Squires of Consortium, Ben Trott of Marketing Lawyers, Alex Barr of Third Bounce, and Jen Dickson who is Head of Marketing at Shieldpay and will bring insights from the world of fintechs.

The webinar will be hosted by Andy Poole, a partner at Armstrong Watson.


Register here: Generating and converting instructions for law firms

Once registered, you will receive a confirmation email containing information about joining the meeting.