This section covers succession, specialisation, mergers, selling a law firm, becoming a partner, and business structure
How to plan and execute the process of starting up a new legal practice that is compliant and financially healthy
How to set up your firm’s systems to provide the information that enables you to improve profitability and cashflow
How to avoid professional negligence claims, with examples of common problems and suggested solutions. Plus FAQs on PII
This section only covers SRA Accounts Rules and GDPR at the moment. Compliance for start-ups is covered in the Starting up...
How to protect your law firm from cyber attacks. What steps to take if your systems are hacked
How to recruit and retain a team that is both happy and highly effective, dealing with the HR issues along the way
In marketing, like anything, you need to get the basics right. Otherwise the time and money you invest in marketing will be wasted
How to win new clients, make the most of existing relationships, encourage referrals and generate new leads
How to approach creating a law firm website that works, from agreeing your objectives to making sure you get the results you want
Why lawyers need to know about social media, how to make the most of the opportunities and how to avoid potential pitfalls
How to use PR to build your firm’s reputation; and how to create cost-effective advertising – traditional and online – that delivers results
Elena is the founder of Swan Solicitors, a law firm that helps people get their lives back on track by not only offering specialised legal advice, but also championing legal wellbeing through strategic partnerships with charities and support organisations.
She is also the founder of Socially Legal – a social media agency dedicated to the legal industry. Socially Legal provides a full set of social media services, from strategy planning to content creation and managing social media accounts across LinkedIn, Instagram and TikTok.
Prior to launching Socially Legal, she was a qualified solicitor having held every role imaginable within a law firm from opening the post to Partner level.
During the pandemic she decided to start her own law firm, and launched The Injury Solicitor, which she sold in 2023.
Having previously spent many years employed as a solicitor, then running her own two law firms, Elena understands the challenges that many law firms face.
Elena is also the founder of Lawfluence – the first influencer agency dedicated to the legal industry. With 23 legal influencers on its roster, and a combined 1.6 million followers across socials, Lawfluence aims to get brands seen by the legal industry.
Websites: www.swansolicitors.co.uk, www.sociallylegal.co.uk and www.lawfluence.co.uk
LinkedIn: elena-manukyan