In marketing, like anything, you need to get the basics right. Otherwise the time and money you invest in marketing will be wasted
How to win new clients, make the most of existing relationships, encourage referrals and generate new leads
How to approach creating a law firm website that works, from agreeing your objectives to making sure you get the results you want
Why lawyers need to know about social media, how to make the most of the opportunities and how to avoid potential pitfalls
How to use PR to build your firm’s reputation; and how to create cost-effective advertising – traditional and online – that delivers results
How to protect your law firm from cyber attacks. What steps to take if your systems are hacked
How to set up your firm’s systems to provide the information that enables you to improve profitability and cashflow
This is a new section and only covers SRA Accounts Rules and GDPR at the moment. More articles will follow
This section covers succession, specialisation, mergers, selling a law firm, recruitment and talent retention, becoming a partner, and business structure
Tracy is the co-founder of Nolan PR, a Public Relations agency specialising in providing PR services for the legal sector.
She spent many years as the head of communications for one of the UK’s leading not for profit organisations, and for the last 10 years has used her marketing and Public Relations savvy to find solutions to legal clients’ marketing conundrums.
Having had a diverse career from corporate event management, PR, research to advertising and magazine production, it is fair to say she is adept at finding ways of gaining recognition through some of the less usual channels.
Her consultancy has helped many small and medium sized law firms over the past 10 years, so she has a thorough understanding of the legal marketplace having worked closely with many partners, marketing and practice managers.
She believes each law firm is unique, and requires a bespoke approach to their communications strategy. Clear messaging is crucial to ensure her clients remain accessible and relevant to their target audience.