In marketing, like anything, you need to get the basics right. Otherwise the time and money you invest in marketing will be wasted
How to win new clients, make the most of existing relationships, encourage referrals and generate new leads
How to approach creating a law firm website that works, from agreeing your objectives to making sure you get the results you want
Why lawyers need to know about social media, how to make the most of the opportunities and how to avoid potential pitfalls
How to use PR to build your firm’s reputation; and how to create cost-effective advertising – traditional and online – that delivers results
How to protect your law firm from cyber attacks. What steps to take if your systems are hacked
How to set up your firm’s systems to provide the information that enables you to improve profitability and cashflow
This is a new section and only covers SRA Accounts Rules and GDPR at the moment. More articles will follow
This section covers succession, specialisation, mergers, selling a law firm, recruitment and talent retention, becoming a partner, and business structure
Sue has been working in professional services marketing since 1990. With a background in management consultancy, she understands the fee earner's perspective and ensures a focus on delivering tangible results and a return on investment.
"It is hard to believe that I have been marketing professional services for over 25 years now, initially management consultants, then chartered accountants, and lawyers since 2001. There have been a lot of changes in that period!
Many independent law firms just cannot afford the sort of marketing resources enjoyed by the big law firms, but still need to market themselves effectively. I felt there was a gap in the market and set up Berners Marketing in 2004 to provide a wide range of outsourced marketing and business support to lawyers.
I'm glad that I did, as we have a great team here and work with a wide range of solicitors and barristers in the UK, from Sussex to North Yorkshire. We also have a growing international practice and have worked with law firms from Beijing to Costa Rica!
Our ideal clients are ambitious law firms that are keen to embrace the challenges ahead by adopting best practice in marketing.
Do get in touch if you would like to pick my brains on any aspect of legal marketing. If I cannot help you, I have been around long enough to know someone who probably can."
Sue's favourite quotation is from Thomas Edison: "The three great essentials to achieve anything worth while are, first, hard work; second, stick-to-itiveness; third, common sense."