This section covers succession, specialisation, mergers, selling a law firm, becoming a partner, and business structure
How to set up your firm’s systems to provide the information that enables you to improve profitability and cashflow
How to avoid professional negligence claims, with examples of common problems and suggested solutions. Plus FAQs on PII
This is a new section and only covers SRA Accounts Rules and GDPR at the moment. More articles will follow
How to protect your law firm from cyber attacks. What steps to take if your systems are hacked
How to recruit and retain a team that is both happy and highly effective, dealing with the HR issues along the way
In marketing, like anything, you need to get the basics right. Otherwise the time and money you invest in marketing will be wasted
How to win new clients, make the most of existing relationships, encourage referrals and generate new leads
How to approach creating a law firm website that works, from agreeing your objectives to making sure you get the results you want
Why lawyers need to know about social media, how to make the most of the opportunities and how to avoid potential pitfalls
How to use PR to build your firm’s reputation; and how to create cost-effective advertising – traditional and online – that delivers results
Luan Wise is a chartered marketer with more than 20 years’ experience in agency, client-side and consultancy roles. She has worked across a variety of sectors including office supplies, postal services, manufacturing, recruitment, higher education, and professional services – for household names such as Royal Mail, Hilton and University of Cambridge and for the kinds of companies that are big in their field but unknown to the wider world.
Alongside running her consultancy business, Luan is a course instructor for LinkedIn’s online learning platform, an accredited lead trainer for Facebook and Instagram and a coach for Google’s Digital Garage initiative. She is author of the award-winning book 'Relax! It's Only Social Media' and creator of the ‘Social Media Planner’, which is listed by the Independent as one of the "9 best books for entrepreneurs". Luan is also the lead expert contributor on social media for www.marketingdonut.co.uk, the UK's leading website for marketing advice to small businesses.
Luan is a visiting fellow at the University of South Wales. She regularly shares her knowledge and experiences by speaking at universities and colleges as well as events led by the Chartered Institute of Marketing (CIM), Chartered Institute of Management Accountants (CIMA), the Association of Independent Professionals and the Self Employed (IPSE), and Enterprise Nation.