In marketing, like anything, you need to get the basics right. Otherwise the time and money you invest in marketing will be wasted
How to win new clients, make the most of existing relationships, encourage referrals and generate new leads
How to approach creating a law firm website that works, from agreeing your objectives to making sure you get the results you want
Why lawyers need to know about social media, how to make the most of the opportunities and how to avoid potential pitfalls
How to use PR to build your firm’s reputation; and how to create cost-effective advertising – traditional and online – that delivers results
How to protect your law firm from cyber attacks. What steps to take if your systems are hacked
How to set up your firm’s systems to provide the information that enables you to improve profitability and cashflow
This is a new section and only covers SRA Accounts Rules and GDPR at the moment. More articles will follow
This section covers succession, specialisation, mergers, selling a law firm, recruitment and talent retention, becoming a partner, and business structure
Clive is an entertainment and digital media lawyer who has also run digital businesses in the past.
In 2012 he created the online law firm LawBite. This is a mix of technology, online documents and bespoke legal advice from a panel of experts, with an emphasis on speed and affordable pricing.
Clive is an experienced negotiator, and has published “The Yes Book, The Art of Better Negotiation”, as well as a negotiation app.