This section covers succession, specialisation, mergers, selling a law firm, becoming a partner, and business structure
How to set up your firm’s systems to provide the information that enables you to improve profitability and cashflow
How to avoid professional negligence claims, with examples of common problems and suggested solutions. Plus FAQs on PII
This is a new section and only covers SRA Accounts Rules and GDPR at the moment. Compliance for start-ups is covered in the Starting up section.
How to protect your law firm from cyber attacks. What steps to take if your systems are hacked
How to recruit and retain a team that is both happy and highly effective, dealing with the HR issues along the way
In marketing, like anything, you need to get the basics right. Otherwise the time and money you invest in marketing will be wasted
How to win new clients, make the most of existing relationships, encourage referrals and generate new leads
How to approach creating a law firm website that works, from agreeing your objectives to making sure you get the results you want
Why lawyers need to know about social media, how to make the most of the opportunities and how to avoid potential pitfalls
How to use PR to build your firm’s reputation; and how to create cost-effective advertising – traditional and online – that delivers results
How to plan and execute the process of starting up a new legal practice that is compliant and financially healthy
Clare Fanner is a Fellow of the Chartered Institute of Marketing and a legal sector marketing specialist. Prior to setting up her legal sector marketing consultancy, Clare was the marketing director for two mid-sized regional law firms, including one UK Top 100 law firm.
She brings a fresh perspective and approach to law firms. "It all starts with having a strategic approach, no more doing things we've always done, it's much more about having clear goals and then doing the right things to achieve those goals."
In 2020 Clare founded the Law Firm Marketing Club – an organisation focused on helping law firms to ‘do better’ marketing by providing access to resources, research, experts, events, tools and much more.
Clare is regularly invited to speak across the UK. She has an engaging, humorous and sometimes provocative style – she doesn't shy away from saying what needs to be said!