In marketing, like anything, you need to get the basics right. Otherwise the time and money you invest in marketing will be wasted
How to win new clients, make the most of existing relationships, encourage referrals and generate new leads
How to approach creating a law firm website that works, from agreeing your objectives to making sure you get the results you want
Why lawyers need to know about social media, how to make the most of the opportunities and how to avoid potential pitfalls
How to use PR to build your firm’s reputation; and how to create cost-effective advertising – traditional and online – that delivers results
How to protect your law firm from cyber attacks. What steps to take if your systems are hacked
How to set up your firm’s systems to provide the information that enables you to improve profitability and cashflow
This is a new section and only covers SRA Accounts Rules and GDPR at the moment. More articles will follow
This section covers succession, specialisation, mergers, selling a law firm, recruitment and talent retention, becoming a partner, and business structure
How to avoid professional negligence claims, with examples of common problems and suggested solutions. Plus FAQs on PII
Amy is a paralegal at Travelers’ in-house law firm, Travelers Legal. Travelers Legal handles legal actions against entities insured with Travelers.
She joined Travelers in 2014 as a member of the Claim department, before moving to Travelers Legal in 2018.
Travelers Legal is trailblazing new ground by providing professional indemnity litigation services via an in-house law firm. The objective of Travelers Legal is to provide a high level of expertise, combined with an efficient and cost-effective service.
Amy is part of the Travelers team that is writing the content for LawFirmAmbition on how to avoid professional negligence claims arising in the first place, and how to minimise the impact of such disputes.
See the Travelers website for topical articles on issues affecting law firms.