This section covers succession, specialisation, mergers, selling a law firm, becoming a partner, and business structure
How to set up your firm’s systems to provide the information that enables you to improve profitability and cashflow
How to avoid professional negligence claims, with examples of common problems and suggested solutions. Plus FAQs on PII
This is a new section and only covers SRA Accounts Rules and GDPR at the moment. Compliance for start-ups is covered in the Starting up section.
How to protect your law firm from cyber attacks. What steps to take if your systems are hacked
How to recruit and retain a team that is both happy and highly effective, dealing with the HR issues along the way
In marketing, like anything, you need to get the basics right. Otherwise the time and money you invest in marketing will be wasted
How to win new clients, make the most of existing relationships, encourage referrals and generate new leads
How to approach creating a law firm website that works, from agreeing your objectives to making sure you get the results you want
Why lawyers need to know about social media, how to make the most of the opportunities and how to avoid potential pitfalls
How to use PR to build your firm’s reputation; and how to create cost-effective advertising – traditional and online – that delivers results
How to plan and execute the process of starting up a new legal practice that is compliant and financially healthy
Adrienne has a wealth of experience in working with law firms in a marketing and business development capacity, having begun her marketing career in Osborne Clarke over 20 years ago. Over the years, she has held a number of board level marketing roles with a number of South West law firms.
Adrienne is keenly aware of business and commercial changes in the legal field and this knowledge assists her to advise and guide her clients on strategic positioning and respective marketing/business planning.
Working closely with the firms, she assists them with the implementation of an effective marketing strategy moving forward.
More recently, Adrienne has been heavily involved with a number of firms nationally in delivering integrated marketing strategies and plans across the full communication mix: above the line, web presence, direct communications, email marketing, statement messages, literature, social media, SEO campaigns, whilst continuing to offer marketing support for partners and client relationship managers. She also often mentors staff on taking responsibility for their own personal marketing within their firms.