In marketing, like anything, you need to get the basics right. Otherwise the time and money you invest in marketing will be wasted
How to win new clients, make the most of existing relationships, encourage referrals and generate new leads
How to approach creating a law firm website that works, from agreeing your objectives to making sure you get the results you want
Why lawyers need to know about social media, how to make the most of the opportunities and how to avoid potential pitfalls
How to use PR to build your firm’s reputation; and how to create cost-effective advertising – traditional and online – that delivers results
How to protect your law firm from cyber attacks. What steps to take if your systems are hacked
How to set up your firm’s systems to provide the information that enables you to improve profitability and cashflow
This is a new section and only covers SRA Accounts Rules and GDPR at the moment. More articles will follow
This section covers succession, specialisation, mergers, selling a law firm, recruitment and talent retention, becoming a partner, and business structure
Adrienne has a wealth of experience of working with law firms in a marketing and business development capacity, having begun her marketing career in Osborne Clarke over 20 years ago. Over the years, she has held a number of board level marketing roles with a number of South West law firms.
Adrienne is keenly aware of business and commercial changes in the legal field and this knowledge assists her to advise and guide her clients on strategic positioning and respective marketing/business planning.
Working closely with the firms, she assists them with the implementation of an effective marketing strategy moving forward.
More recently, Adrienne has been heavily involved with a number of firms nationally in delivering integrated marketing strategies and plans across the full communication mix: above the line, web presence, direct communications, email marketing, statement messages, literature, social media, SEO campaigns, whilst continuing to offer marketing support for partners and client relationship managers. She also often mentors staff on taking responsibility for their own personal marketing within their firms.
See the Symphony team
Symphony helps law firms to adapt and grow in the fast changing world of legal services.
We do this by bringing together skills and expertise in all matters relating to running a successful law firm. Through membership and consultancy our experienced team can provide strategic positioning, marketing advice, compliance support, financial management, business planning, merger support, succession and exit planning, change management, people management and a whole host of other things to ensure that your firm realises the growth it deserves.