Practical advice on growing your law firm, from Travelers and other expert suppliers to law firms. Watch this new site grow.

In marketing, like anything, you need to get the basics right. Otherwise the time and money you invest in marketing will be wasted

How to win new clients, make the most of existing relationships, encourage referrals and generate new leads

How to approach creating a law firm website that works, from agreeing your objectives to making sure you get the results you want

Why lawyers need to know about social media, how to make the most of the opportunities and how to avoid potential pitfalls

How to use PR to build your firm’s reputation; and how to create cost-effective advertising – traditional and online – that delivers results

How to protect your law firm from cyber attacks. What steps to take if your systems are hacked

How to set up your firm’s systems to provide the information that enables you to improve profitability and cashflow

This is a new section and only covers SRA Accounts Rules and GDPR at the moment. More articles will follow

This section covers succession, specialisation, mergers, selling a law firm, recruitment and talent retention, becoming a partner, and business structure

Meet our experts

We have pulled together a large team of specialist experts to collaborate on the LawFirmAmbition website, most of whom are already well known to law firms. While Travelers cannot endorse any particular supplier, we hope that this section of the website makes it easier for you to find experts who match what you are looking for. The content also has insights from some outstanding individuals in law firms. Click on a name to read a summary biography.


Karen Babington

Managing director
Solve Legal

Jon Baker

Author and speaker
The Excedia Group

Steve Billot

Strategic consultant
Symphony Legal

Tom Blandford

Legal sector director
Armstrong Watson

Sue Bramall

Managing director
Berners Marketing

Chris Bull

Retained advisor
Kingsmead Square

Michelle Chun-Hoon

Marketing executive

Jonathan Coyle

Head of marketing
Solve Legal

Chris Davidson

Business development director
Moore Legal Technology

Melissa Davis

Managing director
MD Communications

Rich Dibbins

Head of sales and digital strategy
Conscious Solutions

Kerry Dye

Head of SEO
Vertical Leap

Sally Dyson

Coach and trainer
Firm Sense

James Faulkner

Head of PPC
Vertical Leap

Nigel Haddon

Burcher Jennings

Adrienne Halladay

Marketing consultant
Symphony Legal

Andy Harris

Associate partner
Hazlewoods Legal Team

Chris Harris

Managing director
Solve Legal

Kerry Jack

Black Letter Comms

Nicola Jones

Athena Professional

Orlagh Kelly

Barrister, trainer, consultant

Dave Kerr

Client relationship director
Moore Legal Technology

Will Kintish

Author and trainer
Kintish Networking Skills

Nicky Kriel

Social media author and consultant

Rory MccGwire

Atom Content Marketing

Paul McCluskey

UK Head of professional practices
Lloyds Bank

Simon McNidder

CRM database consultant
Database First Aid

Douglas McPherson

Business development consultant
Size 10 ½ Boots

Jason Mitchell

PKF Francis Clark

Tracy Nolan

Nolan PR

Peter Noyce

Menzies LLP

Andrew Otterburn

Founding member
Law Consultancy Network

Andy Poole

Legal sector partner
Armstrong Watson

Rosy Rourke

Legal sector director
Armstrong Watson

Trevor Sather

WordPress consultant
Square Eye Ltd

Gus Sellitto

Managing director
Byfield Consultancy

Becky Simms

Managing director
Reflect Digital

Paul Simms

Sales and marketing director
Reflect Digital

Claire Smith

Head of business development

John Staniforth

Kingston Smith

Rachel Tombs

Legal marketing specialist
Orion Legal Marketing

Heather Townsend

Author and speaker
The Excedia Group

Gavin Ward

Operations director
Moore Legal Technology

Viv Williams

Consulting director
Symphony Legal

Luan Wise

Marketing author and consultant
Luan Wise

Travelers team

Joseph Arazi

Head of legal practice

Charles Attwell

Risk management consultant

Aoibheann Baskiran

UK small business general manager

John Bell

VP enterprise digital marketing

Jon Davies

Vice president

Ian Gandy

Head of digital

Paul Hudson

Proposition development

Jim Jack

E&O portfolio management lead

James Kerr

Head of professional indemnity

Davis Kessler

Head of cyber

Judy O'Neill

Head of claim

Wayne Smart

Head of marketing

Paul Smith

Senior risk management consultant

Law firms — non-lawyers

Sarah Boustouller

Head of marketing and partner (non-solicitor)

Joanne Campbell

Business development manager

Angie Gurdon

Practice manager
HPJV Solicitors

Neil Lloyd

Sales director
FBC Manby Bowdler

Kristina Oliver

Marketing director
Keystone Law

Mary Porch

Business development director
Ashtons Legal

Nick Redman

Finance director
Rix & Kay Solicitors

Stephen Ward

Managing director

Hannah Westropp

Business development manager
Irwin Mitchell Private Wealth

Law firms — lawyers

Ed Boal

Head of digital media and technology
Gregg Latchams

James Boyle

Taylor Vinters

Kim Carr

Managing partner
FBC Manby Bowdler

Paul Hajek

Clutton Cox

Brian Inkster

Inksters Solicitors

Roger Inman

Stone King

Shaun Jardine


Fiona Martin

Founding director
Martin Searle Solicitors

Clive Rich

Founder, author, barrister

Bruce Roxburgh

Roxburgh Milkins

Emma Shipp


Olivia Sinfield

Associate director
Osborne Clarke

Peter Stafford

Managing director
Cartmell Shepherd

Denis Stevenson

Business development director
Rowlinsons Solicitors

Ed Turner

Managing partner
Taylor Vinters

Bill Willcocks

Managing partner

Peter Wright

Managing director
Digital Law

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