Making it easier to grow your law firm


This section covers succession, specialisation, mergers, selling a law firm, becoming a partner, and business structure

How to set up your firm’s systems to provide the information that enables you to improve profitability and cashflow

How to avoid professional negligence claims, with examples of common problems and suggested solutions. Plus FAQs on PII

This is a new section and only covers SRA Accounts Rules and GDPR at the moment. More articles will follow

How to protect your law firm from cyber attacks. What steps to take if your systems are hacked

How to recruit and retain a team that is both happy and highly effective, dealing with the HR issues along the way

In marketing, like anything, you need to get the basics right. Otherwise the time and money you invest in marketing will be wasted

How to win new clients, make the most of existing relationships, encourage referrals and generate new leads

How to approach creating a law firm website that works, from agreeing your objectives to making sure you get the results you want

Why lawyers need to know about social media, how to make the most of the opportunities and how to avoid potential pitfalls

How to use PR to build your firm’s reputation; and how to create cost-effective advertising – traditional and online – that delivers results


Law Firm Ambition

Law Firm Ambition is a specialist publication for law firms, featuring advice and opinion from the industry’s foremost experts. We cover everything from growth strategy to client management to marketing your firm for success.

Law Firm Ambition was founded by Travelers, Lloyds Bank, Armstrong Watson, Burcher Jennings, The Cashroom, Conscious and Shieldpay.


About Travelers

Travelers is the UK’s leading provider of solicitors’ professional indemnity insurance. Thanks to our expertise and longevity in the sector, we’ve also developed a comprehensive suite of property and liability cover tailored specifically to the needs of law firms. Our dedicated team of experts in underwriting, claims handling and risk management are specialists in the sector, equipped to both provide you and your firm with a range of professional guidance and help you identify and embrace new opportunities.


About Lloyds Bank

Lloyds Bank has a set of financial products that are designed specifically for the legal sector. We support law firms through our national team of Lexcel-accredited specialist relationship managers who understand the needs and issues of firms.


About Armstrong Watson

Armstrong Watson provides accountancy services to law firms, working in partnership with the Law Society. As a legal sector specialist, we do a lot more than just preparing your accounts, SRA Accounts Rules reports and tax returns. Top 30 UK accountants, Armstrong Watson has 17 offices and operates nationally.


About Burcher Jennings

Burcher Jennings is a leading supplier of specialist legal costs and pricing services and consultancy. The company's latest product, in partnership with Validatum, is Virtual Pricing Director, a new legal pricing platform set to revolutionise the world of legal pricing.


About The Cashroom

The Cashroom provides all the legal cashier services typically provided to a firm of solicitors, using cashiers employed by us and working remotely from our offices. The cashiers maintain all books and records, pay suppliers, reconcile the bank accounts daily, perform day and month-end routines, submit VAT returns, ensure full compliance with the Solicitors Accounts Rules, and offer management accounts and payroll services too.


About Conscious

Conscious is the UK's largest provider of websites and e-marketing services to law firms. We work with over 220 law firms from small firms to Top 100 firms, providing technology, content and services. Our services include search engine optimisation, email newsletters and soon a new podcast service.


About Shieldpay

Shieldpay is the UK’s leading Third-Party-Managed Account and Digital Corporate Escrow provider. Our multi-award winning platform streamlines KYC/AML and client money processes while providing full transparency on the status of funds at all times. This reduces risk (risk of non-completion, risk of fraud, risk of cybercrime) and stress, while saving time and money.