In marketing, like anything, you need to get the basics right. Otherwise the time and money you invest in marketing will be wasted
How to approach winning new clients, making the most of existing relationships, encouraging referrals and generating new leads
How to approach creating a law firm website that works, from agreeing your objectives to making sure you get the results you want
Why lawyers need to know about social media, how to make the most of the opportunities and how to avoid potential pitfalls
How to use PR to build your firm’s reputation; and how to create cost-effective advertising – traditional and online – that delivers results
How to protect your law firm from cyber attacks. What steps to take if your systems are hacked
How to set up your firm’s systems to provide the information that enables you to improve profitability and cashflow.
This is a new section and only covers GDPR at the moment. More articles will follow.
So far this section covers six key topics: succession, specialisation, mergers, selling a law firm, recruitment and talent retention, and business structure.
Trevor founded Square Eye Ltd in 1999 and since then has led design-and-build projects for 150+ barristers' chambers, law firms, businesses and non-profits.
He works closely with leading sets of chambers such as Essex Court, Garden Court and Monckton, as well as law firms in the UK and abroad.
Square Eye offers a wide variety of design and digital marketing skills, but our special expertise is harnessing for law firms the power of WordPress - the world's leading website platform - through customisation, extensions, integrations and custom programming.
We design websites in-house and also act as build partner to other leading design agencies. We frequently step in when firms want to migrate an existing site to WordPress, or want a rock-solid ongoing support partner.
Our team of developers, designers, content editors and project managers is one of these modern office-free ones, spread across several countries and joined via Slack and Skype.